Make it your primary goal to select fonts that improve your accessibility in a way that fits your brand. Though companies today are asking themselves which are the best fonts for logos and have way more branding considerations than Gutenberg did in the 15 th century, his philosophy is a good one to adopt: He just wanted a legible, versatile typeface that would make everything he printed accessible to a book-starved Europe. When Gutenberg revolutionized the printing industry, he probably wasn’t thinking about what the shape of his letter stamps would say about him and his business. The best fonts for logos tell your story in a unique way. Font choice is so much deeper than just “This one looks cool.” You have to know what each typeface you use says about you and your brand, and if that’s the message you want to convey. Part of telling the right story is selecting the best fonts for logos or brands. This task is even harder if no one ever told you that you have to consider many factors when picking the best fonts for logos - not just whether your chosen typefaces look nice.įor your logo or brand to succeed, it must tell a consistent story of what you’re all about. Out of the thousands of fonts available online, how can you know which are the best fonts for logos? (Especially when many of them start looking the same after a while.)
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